As a professional business woman I have learned that industry associations are a great way to network, and more importantly, to keep up on the latest and greatest in your field. As a marketing professional new to the jewelry industry these associations have helped me to learn the jewelry industry and better supply solutions to our customers. There are many virtual groups on LinkedIn, Facebook, and other social media sites aimed at connecting and building relationships with peers in your industry. The Women’s Jewelry Associationis just one organization that has embraced this new type of relationship building. Because of this shift you can learn from a jewelry store owner on the other side of the country or find unique jewelry pieces or quality supplies for your store. Associations, both virtual and in person, gather these resources for you, which makes it easier for you to do business. Stebgo agrees with staying involved with associations throughout our industry which is why we like to feature associations in our weekly blog.