The holidays are upon us and Black Friday is just a couple short weeks away. For some of our customers this year has been rough for robberies, some have been out-right dangerous. This blog post is a compilation of information from our customers, the Jewelers’ Security Alliance, Jeweler’s Mutual, and tips I have gathered from some security companies.
Stebgo Metals Blog
As a blog writer (GoldMarketer) at Stebgo Metals, marketing is my specialty, which is why the focus of my blogs will be tips and advice to benefit and help leverage your marketing and sales programs. My first piece of advice to you is the power of emotional connection and storytelling. The History of Gold is filled with fascinating information and stories that can help capture your audience and make selling easier. I’m going to take you on a journey through the history of gold from the eyes of metallurgistsmetal smiths, miners, and refiners.
On Thursday, September 12th twelve chapters of the Women’s Jewelry Association gathered in different places around the country to celebrate “Jewelry Night Out.” According to an article in JCK magazine “Jewelry Night Out” was inspired by the 2009 fashion week “Fashion Night Out”. WJA created “Jewelry Night Out” to celebrate their 30th anniversary, conduct a membership drive, and build awareness about the organization.
As a professional business woman I have learned that industry associations are a great way to network, and more importantly, to keep up on the latest and greatest in your field. As a marketing professional new to the jewelry industry these associations have helped me to learn the jewelry industry and better supply solutions to our customers. There are many virtual groups on LinkedIn, Facebook, and other social media sites aimed at connecting and building relationships with peers in your industry. The Women’s Jewelry Associationis just one organization that has embraced this new type of relationship building. Because of this shift you can learn from a jewelry store owner on the other side of the country or find unique jewelry pieces or quality supplies for your store. Associations, both virtual and in person, gather these resources for you, which makes it easier for you to do business. Stebgo agrees with staying involved with associations throughout our industry which is why we like to feature associations in our weekly blog.